Re-Engineering Retail in India - Trends for 2019

 What should be the agenda for Retailers in India for 2019? 

There are two major trends for 2019 - 

1. ‘Hybrid’ retail – a network of fusion online-offline retail stores. Low-cost retail outlets – no inventory stores. Build accessible points for the population not in radar – expand the radar range. 

2. 'Customer Experience' – two categories of products – first - ‘low involvement’ category like grocery, FMCG, daily needs – here experience is secondary and speed to deliver the product is primary. The second – ‘high involvement’ category - products from fashion, lifestyle, tech, etc. where buying experience plays a key role. The Retailers need to constantly adapt technologies to deliver a better buying experience.  From Frogdesign.

 Happy Retailing 2019!!

Why NFC will be bigger than QR codes

Consumer use of NFC is growing rapidly, and the benefits for brands are game-changing. Here's why you need to be thinking about integrating near field communications into your strategy. Near field communication (NFC) is a technology that, among other things, lets devices exchange data by touching or coming into close proximity. In Japan, the consumer adoption rate for NFC is 85 percent. The U.S. is lagging behind with only 10-15 percent penetration. But device makers are including NFC in many new smartphones. And companies are starting to take advantage of the cool new technology. iMedia's Bethany Simpson spoke with Crosscliq CTO Ian Barkley about ways brands are integrating NFC into the marketing plans. Crosscliq on NFC: Print is dead! Well, not really. As much as we all would like to think that print is dead, we have to be honest with ourselves. Direct Mail continues to outperform email or ppc campaigns by a large margin and most experienced marketers would claim that demographically focused print campaigns get better response rates than web banner campaigns. So why all the focus on "E" marketing? It boils down to the data. How much data can we acquire to help us in future marketing efforts or assist us in closing a sale. We have become addicts to web analytics and ROI reporting but we seem to have lost track of the value of the impression itself. So why not combine the best of both worlds. No, we are not talking about QR codes, we are talking about something much much better: NFC (Near Field Communication).

Why NFC will be bigger than QR codes - iMediaConnection.com

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