Pradeep Malu

Saturday, October 13, 2018

Re-Engineer Retail in India

Kiraanas or Mom & Pop stores are the king of retail in India as it commands a maximum chunk (90% of the retail) of USD ~680 bn retail market in India. Modern retail and eCommerce are finding very hard to pierce into their territory.

Big Retailers like Future Group, Reliance Retail / Jio, D-Mart should collaborate and engage, educate, empower and enable these millions of Kiraana & Mom & Pop stores and make them part of mainstream retail by providing them virtual inventory from their strong supply chain. They should build a strategy and process (adoption of technology) to collaborate these Kiraana and Mom & Pop stores and not have a strategy to compete with them.

Extensive research for setting up the right processes - order procurement, processing, and fulfillment, has been done. For more details about this research and data, you can drop a message to me. Shall be happy to guide.

In future, retail will not be segregated into modern, online (e-commerce), offline (Kiraana, Mom & Pop) but will be analyzed as to how effectively the combination of a good supply chain and customer services, be used to deliver the best shopping experience to consumers in this highly connected world. The future of retail is where technology (internet) changes the way customer buys and benefits.

Generally, customer experience at Kiraanas, Mom & Pop stores (estimated appx. 1.50 cr in India) is unmatched – neighborhood store, relationship for years, order on phone, home delivery in few minutes at no extra cost, running ledger/credit diary, weekly/monthly account settlement etc. However, Kiraana stores have a very ‘weak’ supply chain. And are looking for strong supply chain support. They would tie-up whosoever offer them the solution, first.

Modern Retailers’ supply chain is far stronger than any of the big online retailers (marketplaces). They should collaborate and make these Kiraana as their Retail (POS) points, with the application of efficient process and technology.

The mantra is – create strategy to collaborate, not compete with small Kiraana and Mom & Pop retailers and leverage strengths for mutual benefit.

Wednesday, August 15, 2018

Happy Independence Day

Sunday, June 11, 2017

Haji Ali Dargaah - Kids playing in Monsoon's first rain, Mumbai

Tuesday, December 18, 2012

Why NFC will be bigger than QR codes

Consumer use of NFC is growing rapidly, and the benefits for brands are game-changing. Here's why you need to be thinking about integrating near field communications into your strategy. Near field communication (NFC) is a technology that, among other things, lets devices exchange data by touching or coming into close proximity. In Japan, the consumer adoption rate for NFC is 85 percent. The U.S. is lagging behind with only 10-15 percent penetration. But device makers are including NFC in many new smartphones. And companies are starting to take advantage of the cool new technology. iMedia's Bethany Simpson spoke with Crosscliq CTO Ian Barkley about ways brands are integrating NFC into the marketing plans. Crosscliq on NFC: Print is dead! Well, not really. As much as we all would like to think that print is dead, we have to be honest with ourselves. Direct Mail continues to outperform email or ppc campaigns by a large margin and most experienced marketers would claim that demographically focused print campaigns get better response rates than web banner campaigns. So why all the focus on "E" marketing? It boils down to the data. How much data can we acquire to help us in future marketing efforts or assist us in closing a sale. We have become addicts to web analytics and ROI reporting but we seem to have lost track of the value of the impression itself. So why not combine the best of both worlds. No, we are not talking about QR codes, we are talking about something much much better: NFC (Near Field Communication).

Why NFC will be bigger than QR codes - iMediaConnection.com

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